Sprecher und Beiräte

Prof. Dr. Martin Hepp, Universität der Bundeswehr München

Prof. Dr. Martin Hepp

Universität der Bundeswehr München

From Semantic SEO to Linked Open Commerce: GoodRelations and schema.org for your Business


Martin Hepp, the inventor of the GoodRelations vocabulary for e-commerce, will illustrate why exposing business information using semantic technology is a key component of any marketing strategy for specific products, and illustrate the roles of schema.org, GoodRelations, RDFa, and Microdata for future Web architectures.


Martin Hepp is a professor of General Management and E-Business at the Universität der Bundeswehr München in Germany, where he heads the E-Business and Web Science Research Group. He holds a master’s degree in business management and business information systems and a PhD in business information systems from the University of Wuerzburg (Germany). His key research interest is in using structured, linked data on a Web scale for e-business, in particular matchmaking and product data reuse. As part of his research, he developed the GoodRelations and eClassOWL ontologies, now widely used by companies like Google, Yahoo, BestBuy, Sears, Kmart, and Overstock.com for describing offers on the Web. Also, he was the organizer of more than fifteen workshops and conference tracks on conceptual modeling, Semantic Web topics, and information systems and member of more than sixty conference and workshop program committees, including ASWC, ESWC, IEEE CEC/EEE, and ECIS, and is an associate editor of the International Journal on Semantic Web and Information Systems (IJSWIS). More information and publications are available at http://www.heppnetz.de/